If you want to attack the Gen Z market, there are many obstacles to traditional consumption methods Looking at the current financial institutions, although they all want to attack the market of Generation Z, the traditional model still erects a high wall. For example, the discounts of traditional credit cards are mainly tied to entities, but for Gen Z consumers, they value digital experience and are accustomed to online consumption, whether it is 3C supplies, cosmetics, daily necessities, and even insurance and other services can be done on the e-commerce platform , the physical preferential method is not enough for Gen Z.
In addition, in the past, the credit card verification old picture restoration process was complicated and took a long time, especially for Gen Z, who are credit card novices and do not have any credit history, the process of waiting for the card verification will also be long; in addition, many credit card first brush gifts , all require that the conditions be completed within 30 to 50 days after the card is checked, but it takes a few days from the check of the card to the time when the card is obtained, which has also raised the threshold for discounts.
After getting a credit card, the current consumption desire of Generation Z has disappeared. Although the traditional credit card consumption method has a pull on the Z generation, it is still necessary to prescribe the right medicine according to the consumption habits of the Z generation. photo credit: shutterstock Although the traditional credit card consumption method has a pull on the Z generation, it is still necessary to prescribe the right medicine according to the consumption habits of the Z generation.