Keep in mind that non-traditional ranking factors will determine results for a given query. With RankBrain, we considered relevance to be a key factor for good rankings. The higher your engagement rate and the more relevant the page, the better your performance will be. Through their machine learning and AI technology, Google understands how we increasingly interact with computers and search engines. Google's launch of their new suite of products, including Google Home and Allo, comes at a time that coincides with the search trend of voice search. At Inbound 2016, HubSpot co-founders Brian Halligan and Dharmesh Shah predicted that bots would make search more efficient as they begin to power websites. In an article on Forbes, Shah is quoted as saying, “The shortest time between a customer question and the answer will be a bot.
It's not human versus bot; it's human fax list for the bot. HubSpot is working on its own chatbot for sales and marketing professionals, called Growthbot. Advertising Continue reading below Google will focus on updating its technology and ensuring that it is superior to competitors like Microsoft, Amazon and Facebook. For now, search marketers in 2017 should be aware of the results displayed by artificial intelligence while focusing on voice search optimization. Advancement of voice search for search marketing Voice search will be a huge leap forward in the state of search marketing in 2017. We realize that search engines are , especially when we need to be hands free. It's no surprise that Google is focusing on voice search and natural language processing.
During his keynote speech at Google I/O in May, CEO Sundar Pichai noted that 20% of searches in the United States on the Google Android app are done via voice search. What does this mean for search marketing? Enterprises continue to look for ways to adopt this feature as more users adapt to using their voice for research. In May, Bing announced that a quarter of its search queries were voice searches, and it's safe to say that number has increased and will continue to increase on both Google and Bing. Advertising Continue reading below It's been six years since Google Voice Search was announced. Since that announcement, speech recognition technology has improved to the point where search intent is much clearer.